Writing
Read the argument.
Articles on Forbes.com plus the through-lines behind all of it: FinOps for Data, AI governance, and the end of the abundance era.
On Forbes.com
Recently published.
Recurring Topics
Your cloud bill is not your technology cost
What boards should ask about AI spending
Why the FinOps playbook needs a rewrite
Technical debt as compounding interest
Pillars of the Argument
Five threads. One argument.
FinOps for Workloads
Most FinOps programs are optimizing the wrong layer. The infrastructure isn’t where the money is. The workload is, in the age of AI-generated code.
AI Governance & Context Engineering
Context engineering is the new FinOps: governing what your agents see, what they spend, and how that compounds across the 15-year lifecycle of any application they touch.
The Authority Gap
Database and infrastructure professionals are accountable for systems they don’t design and code they can’t reject. This thread is about closing that gap with financial language.
Cost to Value Center
Technology has been treated as a cost center for decades. This thread is about translating technical work into business outcomes a CFO can act on.
End of Abundance
For two decades, the answer to every technology problem was more. That era is over. Agentic AI has made the efficiency reckoning existential.
The Newsletter
The Efficiency Wire.
One sharp insight every other week on enterprise technology cost, AI governance, and what efficiency actually means in 2026. No filler.